WHY AERIAL OUTDOOR ADVERTISING WORKS
Traditional Advertising Is Becoming Easier to Ignore
Today’s audiences are surrounded by advertising across digital platforms, social media, streaming services and public spaces. As competition for attention increases, many formats struggle to create genuine impact.
Digital ads are skipped.
Social feeds move quickly.
Static placements blend into the background.
For brands looking to stand out, visibility alone is no longer enough. Campaigns need presence, scale and shared public attention. Aerial outdoor advertising achieves this by placing brands into real world environments where visibility is immediate and unavoidable.
Outdoor Advertising Delivers Proven Results
Independent industry research consistently shows that out of home advertising drives strong visibility, brand recall and audience reach. Operating in shared public space, outdoor formats capture attention in ways that digital and static media often cannot.
6.5B
Global aerial visibility market value in 2023, growing at a 7.3% CAGR.
Source: The Business Research Company, 2023 (via GlobeNewswire)
1
Out-of-home (OOH) formats deliver stronger consumer recall than television, online, print or radio.
Source: Solomon Partners / OAAA Benchmark Report, 2023
Global Recall
2
Brand recall is the top contributor to brand lift across emerging media formats.
Source: Nielsen Brand Lift Report, 2023
38.7 %
3
Nearly three in four people notice outdoor displays when outside their homes.
Source: OAAA / Harris Poll, 2024