BREAKING BARRIERS SINCE 1996

Our director, Sohn Herbert, is a highly accomplished aviator — a helicopter and gyro/rotorcraft pilot, a para and motor-paraglider, with over 4,000 skydives to his name. He is also the chief designer of aviation operational systems and media/stunt shows. In 1993, Mr. Herbert invented the world’s first — and still the most widely used — Heli Overland Banner System (HOBS). He secured global patents and regulatory approvals from CASA, FAA, and EASA in 1999. The system’s first flight took place in Melbourne, Australia, in 2000 and has since become the industry standard for aerial banner advertising.

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It all began with a bold idea: to elevate brand exposure — literally. In 1992, Sohn Herbert envisioned and developed the first helicopter banner system capable of flying over land, breaking decades-long aviation restrictions that prohibited such flights over populated areas. After three years of intensive research and development, he not only brought the system to life but also trained pilots and crews in 18 countries, turning large-scale aerial advertising into a global phenomenon.

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Today, that same pioneering spirit drives everything we do. From super-sized helicopter banners and parasails to skydiving message drops and branded hot air balloons, we specialize in creating unforgettable, high-impact moments that leave your brand floating in the clouds — and etched in memory.