About Us

How It All Started

AIRVISION AVIATION is a global leader in premium aerial advertising and aviation-driven innovation. We collaborate with corporations, creative agencies, and high-end brands to deliver powerful, custom-built campaigns that dominate attention from the sky. From the world’s largest helicopter-towed banners to pyrotechnic shows and cutting-edge water-based displays, our work is engineered to be unforgettable.

But we don’t stop at the clouds.

Our team also specialises in sourcing aircraft, consulting on bespoke aviation projects, and designing original aerial concepts that have never been done before.Whether it's launching a major campaign, making a bold media statement, or breaking world records, AIRVISION AVIATION is where imagination takes flight with the most experienced and diverse aviation directors and operations managers in the world.

Breaking Barriers
since 1996

Our director, Sohn Herbert, is a highly accomplished aviator, helicopter and gyro/rotorcraft pilot, and para- and motor-paraglider with more than 4,000 skydives to his name. He is also the chief designer of aviation operational systems and media/stunt shows.

In 1993, Sohn invented the world’s first and still the most widely used Heli Overland Banner System (HOBS). He secured global patents and regulatory approvals from CASA, FAA, and EASA in 1999. The system’s first flight took place in Melbourne, Australia, in 2000 and has since become the industry standard for aerial banner advertising.

The idea began in 1992 with a bold vision to elevate brand exposure—literally. Sohn Herbert developed the first helicopter banner system capable of flying over land, breaking decades-long aviation restrictions that had prohibited such flights over populated areas. After three years of research and development, he not only brought the system to life but also trained pilots and crews in 18 countries, turning large-scale aerial advertising into a global phenomenon.

That same pioneering spirit continues to drive everything we do today. From super-sized helicopter banners to skydiving message drops and parasails, we specialise in creating unforgettable, high-impact moments that leave your brand floating above the crowd and etched in memory.

We’re a global leader in premium aerial advertising and skyshows, delivering bold, high-impact campaigns for companies and events that want to rise above the noise. Our work has elevated brands at some of the world’s most iconic events and venues.

At Airvision Aviation, we don’t just fly banners; we engineer spectacle. From massive helicopter-towed displays and skydivers unfurling messages mid-air to parasail and stunt formations, we transform everyday airspace into unforgettable brand theatre. Think precision choreography, skyshow storytelling, and sequential campaigns designed for maximum impact.

With decades of experience, a fleet of advanced aerial platforms, and a creative team that thrives on the extraordinary, we collaborate with corporations, agencies, and high-profile clients to craft moments that capture attention both on the ground and across global media.