Spotify Wrapped Takes to the Skies

On 4 December 2025, a large-scale helicopter-towed banner was flown along Sydney’s coastline to promote Spotify Wrapped, the platform’s annual global moment that reveals users’ most-played artists, songs, albums, genres, and listening habits from the past year. Spotify Wrapped has become a cultural event in its own right, driving massive social sharing as millions of users post their personalised results across Instagram, TikTok, and X, turning individual listening data into a worldwide conversation. The aerial activation extended that digital moment into the physical world, reinforcing the end-of-year Wrapped launch with a high-visibility presence over one of Australia’s most active public environments, amplifying awareness at the exact point Wrapped dominates feeds, headlines, and everyday conversation.